Our Marketing and Communications team champions the resources and expertise of the Emory Libraries and creates materials that highlight the organization's value and accomplishments.
This includes promoting the staff and services of all of library units, as well as marketing the organization’s public programming and exhibitions.
Holly Crenshaw, Director of Marketing and Communications, firstname.lastname@example.org
Colin Bragg, Web Content Strategist, Senior, email@example.com
Maureen McGavin, Writer, firstname.lastname@example.org
(external marketing and communications, social media)
Our Marketing and Communications team creates publications, promotional flyers, brochures and other printed materials, news stories, blog postings, web and social media content, internal and external newsletters, graphic design, editing, physical and digital signage, marketing and publicity campaigns, calendar listings, and promotional and marketing materials that promote the resources and expertise of the Emory Libraries.
Our menu of services:
External marketing and communications, including our KeyWords monthly newsletter, paid print and online advertising, radio promotional spots, social media (Facebook, Twitter, Instagram), targeted email marketing
Campus-wide marketing and communications, including flyers, display banners, campus outreach, campus media (Emory News Center, Dooley Report, The Emory Wheel), print advertising (The Wheel), Trumba calendar of events listings
News stories, writing and editorial support, and media relations: press releases, news announcements, writing, copy editing, interviewing, digital storytelling, external media coordination / media relations, blog entries, magazine articles (Emory Libraries past issues: Spring 2021, Fall 2019, Fall 2018, Fall 2017, Rose Library Reveal magazine), coordination of outside requests to film or shoot video in our buildings
Web content / web strategy: web content and images, copyediting, voice and tone / style
Internal marketing and communications, including annual reports, briefing documents, communications plans, digital and physical signage, flyers, InfoForum speaking opportunities, logos and branding assistance, road shows, surveys, town halls, talking points, etc.
Photography: Please contact Holly Crenshaw (email@example.com) to discuss your photography requests. Most of our images can be found here and are coordinated through Emory Photo/Video. We work closely with them to make sure our external-facing photography is consistently excellent. In limited instances on a case-by-case basis, we may be able to shoot low-priority, non-professional photos for internal use only (headshots for internal uses, photos of employee-related events, etc). Library employees are also welcome to use their own cameras and smartphones or to check out cameras from our Music and Media Library for these same low-priority needs..
Marketing/communications campaigns: We typically begin six weeks in advance to design, create and execute our strategy, with a goal of launching our campaigns one month before the event date or other time peg. Before we begin, here is the basic information required (all details must be completely accurate and confirmed, with no changes after the fact):
Name of event or project, organizer/planner, purpose, participants (with full names spelled correctly and preferred titles), date, time, place, free or ticketed, open to the public or private, campus or off-campus collaborators, intended audience, anticipated attendance, reservations required or requested, parking and accessibility considerations, sponsors and co-sponsors, logos, photography and/or videography needs, SmartKey
Please contact Holly Crenshaw (firstname.lastname@example.org) to discuss the above information, decide which of our services are best suited to the project, set goals and deadlines, and clarify roles and responsibilities. Approval processes are built into our timelines to make sure all the materials we produce are properly edited, vetted and branded according to University standards.
Without proper lead time, we may not be able to fulfill requests. Please contact us as far in advance as possible.
Publications, print collateral, graphic design, branded merchandise: Please contact Holly Crenshaw (email@example.com) to discuss your request and how to best collaborate on your project.
Requests for media interviews and appearances: Please contact Holly Crenshaw (firstname.lastname@example.org) as soon as a request for a media interview, on-camera appearance, or quote for publication is received. We coordinate all external media coverage through the Emory media relations office, which keeps tab of all campus requests to make sure they are properly vetted and that all parties are fully informed.
Emory Libraries Logos and Branding (requires Emory Box login)