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Libraries Digital Signage Committee

Digital Signage Standards

Best Practices:

You must reach your audience within a few seconds. People “digest as they go by.” After 2-3 seconds, the opportunity to engage is gone. Have a call to action.

  • 5-7 signs playing
  • Message Rotation: Display signs in 10-20 second intervals
  • Event messaging: 2 weeks prior, removed when over

Content

  • Simple - Few words, action phrases
  • High-quality: Use strong visuals and design to catch the eye
  • Relevant: What’s in it for me? Know your audience
  • Review/Refresh content with new signs or re-purpose current ones (change photos, template colors and message)

Template Requirements & Online Digital Signage Request Form