Best Practices:
You must reach your audience within a few seconds. People “digest as they go by.” After 2-3 seconds, the opportunity to engage is gone. Have a call to action.
- 5-7 signs playing
- Message Rotation: Display signs in 10-20 second intervals
- Event messaging: 2 weeks prior, removed when over
Content:
- Simple - Few words, action phrases
- High-quality: Use strong visuals and design to catch the eye
- Relevant: What’s in it for me? Know your audience
- Review/Refresh content with new signs or re-purpose current ones (change photos, template colors and message)
Template Requirements & Online Digital Signage Request Form